Research Methodologies In Strategy And Product Development

What you'll learn
Introduction to Strategy and Product Development
Introduction to Human-Centric Innovation
Understanding Actionable insignts
Human-centered design thinking
Data collection techniques for strategic insights
Qualitative research methods in product development
Quantitative research approaches for strategy formulation
Requirements
For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to Course: Professional Diploma in Research Methodologies in Strategy and Product Development by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".MTF is present in 208 countries and has been chosen by more than 400 000 students.Course goals:Equip with knowledge and skills for effective decisionmakingEmphasise human-centric innovation and actionable insightsMultidisciplinary approach for innovation and product developmentWhat are Research Methodologies in Strategy and Product Development?Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions.Main Focuses of Research Methodologies in Strategy and Product DevelopmentMarket Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry.Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience.Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors.Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future.Internal Analysis: Examining a company's strengths, weaknesses, capabilities, and resources to inform strategy.Product Concept Testing: Gathering feedback on proposed product ideas early in the development process.Usability Testing: Assessing how easy and intuitive a product is for users.Why is Learning Research Methodologies Important for Companies?Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes.Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction.Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation.Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment.Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives.How Can Research Methodologies Support Career Building?Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis.Versatility: These skills translate across industries and roles within organizations.Strategic Thinking: You'll develop the ability to see the 'big picture' and make informed recommendations.Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility.Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions.
Overview
Section 1: Introduction
Lecture 1 Onboarding to learning process
Section 2: Research Methodologies in Strategy and Product Development
Lecture 2 1. Introduction to the course
Lecture 3 2. Introduction to Human-Centric Innovation
Lecture 4 3. Understanding Actionable insignts
Lecture 5 4. Human-centered design thinking
Lecture 6 5.Data collection techniques for strategic insights
Lecture 7 6. Qualitative research methods in product development
Lecture 8 7. Quantitative research approaches for strategy formulation
Section 3: Interactive Part, Next Steps and Answers to Questions
Lecture 9 Interactive Part
Lecture 10 Congratulations with course finishing
No special requirements. A course for anyone who wants to build career in Strategy and Product Development
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