Executive Certificate In Sales Management

What you'll learn
Introduction to the Course
Introduction to Sales Management
Sales Process and Sales Funnel Management
Sales Forecasting and Target Setting
Sales Strategy Development and Implementation
Sales Territory Management
Sales Performance Evaluation and Incentive Compensation
Sales Analytics and Performance Metrics
Requirements
For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".MTF is present in 208 countries and has been chosen by more than 450 000 students.Course Author:Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.Overview of Sales Management PrinciplesSales management involves planning, coordinating, directing, and controlling sales activities to achieveorganisational goals. It covers setting sales targets, designing strategies, managing teams, and evaluating performance. Key principles include effective communication, strategic planning, relationship building, customer focus, and continuous improvement.Importance of Data Analysis in Sales ManagementData analysis is crucial for strategic decision-making and improving sales performance.It involves gathering, interpreting, and using data to identify trends and insights.Data analysis helps track KPIs, evaluate strategies, and make data-driven decisions for better sales outcomes.
Overview
Section 1: Introduction
Lecture 1 Onboarding to learning process
Section 2: Sales Management
Lecture 2 Introduction to the Course
Lecture 3 Introduction to Sales Management
Lecture 4 Sales Process and Sales Funnel Management
Lecture 5 Sales Forecasting and Target Setting
Lecture 6 Sales Strategy Development and Implementation
Lecture 7 Sales Strategy Development and Implementation p2
Lecture 8 Sales Territory Management
Lecture 9 Sales Performance Evaluation and Incentive Compensation
Lecture 10 Sales Analytics and Performance Metrics
Lecture 11 Sales Analytics and Performance Metrics p2
No special requirements. A course for anyone who wants to build career in management and business

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