Hands–On Marketing Analytics

Pricing, Product, and Customer Analytics with Python
What you'll learn:
Master the fundamentals of marketing analytics using Python.
Analyze and optimize pricing strategies using data-driven techniques.
Perform product analytics to understand and improve product performance.
Utilize customer analytics to segment customers and predict behavior.
Apply retail analytics to enhance sales, inventory management, and customer experience.
Gain hands-on experience with real-world datasets and build practical skills for marketing analytics.
Requirements:
Basic understanding of marketing principles.
Familiarity with basic Python programming.
No prior experience with marketing analytics required, but a willingness to learn and practice coding is essential.
Access to a computer with an internet connection to run Python and Jupyter Notebook.
Description:
Unlock the power of data to drive your marketing strategies with our comprehensive course, "Hands-On Marketing Analytics: Pricing, Product, and Customer Analytics with Python" Designed for marketers, data enthusiasts, and business professionals, this course offers a deep dive into the essential and advanced techniques of marketing analytics using Python.What You'll Learn:Pricing Analytics: Understand how to set optimal prices to maximize revenue and market share.Product Analytics: Gain insights into product performance and customer preferences to inform development and marketing strategies.Customer Analytics: Analyze customer behavior and demographics to enhance targeting and personalization.Advanced Topics:Conjoint Analysis: Discover how to evaluate consumer preferences and forecast market share for new products.A/B Testing: Learn to design and analyze experiments to make data-driven marketing decisions.Segmentation: Master the art of dividing your market into actionable segments for targeted marketing.Market Basket Analysis: Uncover relationships between products to improve cross-selling and upselling strategies.Customer Lifetime Value (CLV): Calculate and leverage CLV to optimize long-term customer relationships.Funnel and Cohort Analysis: Understand user behavior and retention patterns through funnel analysis and cohort analysis, enabling targeted marketing strategies and customer retention initiatives.Hands-On Experience:Using Python, you'll work with real data sets to apply these techniques and gain practical experience. Through step-by-step tutorials and interactive exercises, you'll build a strong foundation in marketing analytics and learn to use powerful Python libraries like Pandas, NumPy, and Scikit-learn.Course Features:Expert Instruction: Learn from industry professionals with extensive experience in marketing analytics and data science.Practical Projects: Apply your skills to real-world scenarios and projects that mimic actual business challenges.Comprehensive Resources: Access downloadable resources, including datasets, code snippets, and detailed documentation.Community Support: Join a vibrant community of learners to collaborate, share insights, and seek feedback.Who Should Enroll:Marketing professionals looking to enhance their data analysis skills.Business analysts and data scientists seeking to specialize in marketing analytics.Entrepreneurs and business owners who want to leverage data for better decision-making.Students and career changers interested in entering the field of marketing analytics.Prerequisites:Basic knowledge of Python programming and fundamental marketing concepts is recommended but not required. This course is designed to take you from beginner to advanced levels in marketing analytics.Join us in "Hands-On Marketing Analytics: Pricing, Product, and Customer Analytics with Python" and transform the way you approach marketing through the power of data. Enroll today and start making smarter, data-driven marketing decisions!
Who this course is for:
Marketing professionals looking to enhance their data analytics skills.
Data analysts and business analysts interested in specializing in marketing analytics.
Students and graduates in marketing, business, or related fields seeking practical experience.
Entrepreneurs and small business owners aiming to leverage data for better marketing decisions.
Anyone interested in learning how to use Python for comprehensive marketing analytics.
Homepage

https://www.udemy.com/course/hands-on-marketing-analytics/

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