Online Business Fundamentals – Social Listening

What you'll learn
Learn why knowing your audience is important
How to find where your audience hangs out
How to use emotional intelligence to read between the lines and learn more about your prospects
How to use your prospects' language to build rapport
How to find information about your prospects online but not on social media
Requirements
No experience needed. This course is great for beginners or as a refresher for experienced marketers
Description
Do you ever wish that you could read your customer's mind? It can be very frustrating to work on a course or other product and have it land with a resounding thud. You know that your customer can use what you are offering - yet they don't bite.The missing factor is often that the course is presented in "your" voice vs. using language the customer is using to describe their problems. In this course, you'll learn how to find your audience online and truly listen to them to find out what problems they have and what solutions they are looking for.We'll discuss how to determine how many social media platforms to engage on and which ones to choose for the best results. We'll dive deep into social listening to help you read between the lines and learn about your audience from a variety of social media and other online sources. While you are learning about your audience, you can also be building relationships through engagement. Finally, we'll dive into how to book effective live market research calls with potential clients. We cover recruiting call participants from social media but also through email outreach. At the end of this course, you'll have a consistent system to listen to your audience and start building relationships one bite at a time.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Finding Your Audience Online
Lecture 2 Finding your audience online
Lecture 3 Finding Your Audience Online
Section 3: Social Listening Tools
Lecture 4 Social Listenting Tools
Lecture 5 Social Listening on Social Media Demo
Lecture 6 Social Listening Tools
Section 4: Emotional Intelligence and Social Listening
Lecture 7 Emotional Intelligence and Social Listening
Section 5: Speaking Your Audience's Language
Lecture 8 Finding and Using Your Audience's Language
Lecture 9 Finding and Using Your Audience's Language
Section 6: Booking Market Research Calls
Lecture 10 Booking Market Research Calls
Section 7: Conclusion
Lecture 11 Wrap Up
Lecture 12 Bonus Lecture
This course is intended for new solopreneurs who want to market authentically. Experienced business owners can use the course content to audit their marketing efforts.
Homepage

https://www.udemy.com/course/online-business-fundamentals-social-listening/

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