Jonathan Rosenberg – Tech Startup Toolkit, Video Edition

In Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between.
Tech Startup Toolkit gives you concrete, actionable advice on how to
Succeed as a first-time CEO
Pitch and raise money from various types of investors
Develop a go-to-market strategy
Create a strong positive culture
Understand what makes a VC tick
Write an elevator pitch
Understand investment deal terms
Hone and align teams
Effectively downsize or wind down a company
Position a company to be acquired
In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.
About the Technology
Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.
About the Book
Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups.
What's Inside
Succeed as a first-time CEO
Create a strong positive culture
Understand what makes a VC tick
Position a company to be acquired
About the Reader
For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship.
About the Author
Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland's developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits.









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