What you'll learn

The importance of pricing and its impact on business success.
Fundamental pricing concepts and industry terminology.
The role of customer segmentation in pricing optimization.
How to conduct an RFM (Recency, Frequency, Monetary) analysis for e-commerce.
Understanding customer value and market dynamics.
How to craft an effective Customer Value Proposition (CVP).
The concept of Willingness to Pay (WTP) and price sensitivity.
Competitive analysis techniques and positioning strategies.
Common monetization models and how they apply to different business types.
Subscription-based, transaction-based, and usage-based pricing models.
Techniques for predicting and reducing churn in SaaS businesses.
Pricing strategy frameworks and decision-making models.
Cost-plus, competitor-based, and value-based pricing methods.
Designing and running effective pricing experiments.
How to use surveys and conjoint analysis to understand customer preferences.

Requirements

Basic understanding of business fundamentals (no advanced knowledge required).
Familiarity with basic mathematical and analytical concepts.
Interest in pricing, monetization, and business strategy.
Access to a computer with internet connectivity for coursework and assignments.
Willingness to engage with case studies and practical exercises.

Description

Whether you're launching a product, managing a SaaS business, or just curious about how pricing impacts success—this course is your go-to guide. We break down the essentials of pricing, monetization models, and testing techniques used by top companies.From fundamentals to frameworks, and from customer value to real-world case studies, you'll learn how to build pricing strategies that grow revenue and fit your business model.By the end, you'll have the tools and confidence to set smarter prices, choose the right model, and optimize for growth.What You'll LearnSection 1: Pricing & Monetization BasicsUnderstand why pricing is a key business lever and how poor pricing decisions can hurt growth. Learn core pricing terms and how pricing fits into product strategy.Why pricing decisions matterCommon pricing mistakesKey pricing concepts (ARPU, CAC, LTV)Pricing in product strategyAssignment: RFM analysis for an e-commerce appSection 2: Customer Value & Market ForcesExplore how customer value, price sensitivity, and competitors affect pricing decisions.Customer Value Proposition (CVP)Willingness to Pay (WTP)Price sensitivity explainedCompetitive pricing and positioningSection 3: Monetization ModelsLearn how different business models monetize and how to price for each.

Overview

of pricing modelsSubscription-based, transaction-based, usage-based modelsMarketplace and platform pricing strategiesAssignment: Analyze SaaS churnSection 4: Pricing Strategy FrameworksGet hands-on with structured pricing strategies that match your business goals.End-to-end pricing strategy processCost-plus vs. competitor-based pricingValue-based pricing in actionAssignment: Ride-sharing surge pricing caseSection 5: Testing & OptimizationMaster pricing experiments and customer research tools.How to run pricing testsA/B testing for price validationSurveys and conjoint analysis basicsThis course simplifies pricing strategy with clear frameworks, practical case studies, and hands-on exercises. Perfect for founders, PMs, and anyone wanting to build better monetization plans.

Who this course is for

Entrepreneurs and startup founders looking to develop effective pricing strategies.
Product managers and business strategists aiming to optimize pricing decisions.
Marketing and sales professionals who want to understand pricing dynamics.
Finance and operations professionals involved in revenue management.
Students and professionals interested in learning data-driven pricing techniques.
Homepage:

https://www.udemy.com/course/monetization-playbook-business-models-pricing-and-revenue/