Impossible to Copy Decoding Haidilao's Business Model

What you'll learn
Analyze Haidilao's unique service-driven business model and understand how customer experience can be transformed into a company's true product.
Evaluate unconventional HR and incentive practices—such as the absence of performance appraisals, job rotation, and frontline empowerment—and assess their appli
Identify the mechanisms behind Haidilao's brand-building and customer loyalty, including experiential design, crisis management, and word-of-mouth marketing.
Examine Haidilao's global expansion strategy to understand the challenges and adaptation logic of taking a service-centric Chinese enterprise international.
Apply lessons from Haidilao to broader management contexts, drawing insights into leadership, organizational design, and sustainable competitive advantage.
Requirements
No prior knowledge of the restaurant or hotpot industry is required—the course is designed to be accessible to anyone interested in business and management.
Curiosity about global business models, service innovation, or people management is highly recommended.
All course materials are included—no special tools, equipment, or textbooks are needed.
Description
（This course contains the use of artificial intelligence.）Haidilao is one of the most extraordinary business cases in modern management. From a four-table hotpot shop in rural China to a global dining empire, Haidilao achieved what many believed impossible: building a world-class brand without franchising, without advertising, and without a patented product.What makes Haidilao "impossible to copy"? This course decodes the hidden logic behind its success and turns it into actionable insights for managers, entrepreneurs, and MBA students worldwide.In this course, you will explore:Service as the true product—how Haidilao turned free manicures, waiting-line snacks, and customer-first culture into brand equity.Revolutionary HR practices—why Haidilao rejects performance appraisals and instead empowers frontline staff with ownership and trust.Incentive and compensation design—how high wages, honor systems, and decentralized profit-sharing drive motivation at scale.Customer relations and brand building—how experiences, crises, and word-of-mouth became growth engines.Digital and global expansion—from early O2O adoption to challenges in Singapore, the U.S., and beyond.By the end of this course, you will not only understand Haidilao's business model but also learn how to apply its lessons to leadership, organizational design, service innovation, and sustainable strategy in any industry.This is not just a story about a hotpot chain. It is an MBA-level case study in building a company that thrives on trust, extreme service, and unconventional management—one that the world still struggles to imitate.
Who this course is for
MBA students and business school learners who want to enrich their case study portfolio with one of the world's most extraordinary service enterprises.
Entrepreneurs and startup founders looking to understand how service innovation and organizational trust can become a scalable business advantage.
Managers, HR professionals, and team leaders seeking fresh approaches to employee motivation, empowerment, and high-performance culture.
Hospitality, retail, and service industry professionals who want to learn how to turn customer experience into a brand's most valuable asset.
Anyone curious about global business models who wants to see how a small Chinese hotpot shop evolved into an international service empire.
Homepage

https://www.udemy.com/course/impossible-to-copy-decoding-haidilaos-business-model/

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