Brand Management with Generative AI by Chukwuemeka John Okparaeke

What you'll learn
Design compelling brand narratives with AI
Engineer and manage prompt workflows
Produce AI-assisted content across media
Personalize and adapt stories in real time
Ensure ethical, legal, and governance compliance
Requirements
Basic familiarity with digital marketing concepts (e.g. audiences, branding, content strategy)
Comfort using web tools (e.g. copy editors, Google Docs, image editors)
A working computer (Windows or Mac) with internet access
Optional but helpful: access to an AI language model (free tier or paid) and a graphics/visual tool (e.g. Canva, Figma)
Curious mindset and willingness to experiment (you don't need deep AI or programming skills)
Description
Unlock a powerful new way to tell your brand's story—faster, smarter, and more deeply personalized—by combining human creativity with AI capabilities.Master Brand Storytelling Powered by AICraft narrative arcs for your brand's audienceEngineer prompt libraries and integrate AI workflows into your teamGenerate and refine content across text, visuals, and multimediaPersonalize stories in real-time and deploy adaptive campaignsMonitor performance, govern risk, and maintain brand integrityWhat you'll learn & gainIn this course, you'll walk through a full pipeline for AI-assisted brand storytelling: from choosing the right models, designing narratives, creating content, deploying across channels, personalizing dynamically, measuring performance, to governing ethics and scaling team workflows. You'll apply all these in a hands-on Capstone project so that by the end, you'll have a mini campaign you can show, test, and use as a portfolio piece.You'll benefit if you are a digital marketer, brand strategist, or analyst who wants to leap from manual content creation to scalable, AI-enhanced storytelling—without losing control, voice, or ethics.Who this course is forMarketing analysts and strategists seeking to scale story creationDigital marketers or content creators wanting deeper personalizationBrand teams in organizations needing consistency across formats and channelsCreatives curious about AI but wary of losing human authenticityProfessionals comfortable with web tools but new to AI and governanceCourse format & methodModular video lessons (text, visual, and audio)Prompt templates, worksheets, and governance checklistsReal-world sample case studies and before/after comparisonsHands-on activities, assignments, and a Capstone projectAccess to downloadable resources and a prompt libraryWhat you'll walk away withA structured mini brand storytelling campaign (narrative, assets, calendar, tests)Prompt templates and governance frameworks to reuseConfidence in combining human creativity + AI with safety and ethicsA launchpad for evolving into immersive, multimodal storytellingEnroll now, and let's build brand stories that are bold, human, and AI-powered.
Who this course is for
Marketing analyst
Digital marketer
Content strategist
Homepage

https://www.udemy.com/course/brand-management-with-generative-ai-qp/

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