Product Analysis

What you'll learn
Identify and describe key product characteristics, including design, usability, performance, reliability, and innovation
Evaluate product quality and competitiveness using general, individual, and indirect indicators
Analyse production and sales dynamics, calculate growth rates, and interpret their impact on company performance
Apply structured frameworks for comprehensive product analysis, including market assessment, user-focused evaluation, and structural factor analysis
Determine the influence of product assortment and production structure on profitability, output value, and competitiveness
Requirements
No advanced prerequisites are required. A basic understanding of economics, management, or business analytics will be helpful but not mandatory. The course is designed for beginners and intermediate learners, and all key concepts, such as product competitiveness, quality indicators, production dynamics, and cost analysis—are explained clearly throughout the module. Students should be comfortable reading analytical tables and performing simple calculations, but no prior experience with data analysis or product management is required.
Description
This course contains the use of an artificial intelligence voice with Blaster Suite. This course provides a practical, structured introduction to product analysis and competitiveness in industrial and technology-driven enterprises. You will learn how to evaluate a product from multiple angles: technical performance, quality, usability, market position, and economic efficiency.We start with the fundamentals of product competitiveness in modern market economies: how production volume, sales volume, and product quality interact, and why a product's success depends on both internal efficiency and external demand. You will explore how to analyse production and sales dynamics, interpret growth rates, and detect problems such as unsold stock or declining demand.Next, we move to product-level analysis. You will learn how to build a clear product overview (purpose, target audience, key features, value proposition) and assess design and usability using UI/UX and accessibility criteria. We then examine performance and reliability, looking at speed, durability, scalability, uptime, and fault tolerance, supported by concrete examples such as fitness apps, food delivery platforms, and streaming services.The course then focuses on features, innovation, and product quality indicators. You will distinguish between general, individual, and indirect quality metrics, and see how they affect demand, pricing, and profitability. Finally, we cover economic and structural analysis: assortment planning, cost and pricing analysis and the impact of product structure on revenue and profit.By the end of the course, you will be able to apply a rigorous, quantitative and qualitative framework to evaluate any product, identify weaknesses, and formulate data-driven recommendations for improvement and market positioning.
Who this course is for
This course is intended for: Students of economics, business, engineering, and product management who want to develop strong analytical skills. Junior product managers, business analysts, or specialists involved in evaluating product performance, competitiveness, and market positioning. Entrepreneurs and startup founders seeking to understand how product quality, competitiveness, and production efficiency influence business success. Anyone interested in improving their ability to analyse products, interpret production and sales dynamics, and make informed strategic decisions.
Homepage

https://www.udemy.com/course/product-analysis-u/

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