How to Price AI Products The Fundamentals + Real Examples

What you'll learn
Value, cost, and price fundamentals
Blue/Purple/Red Oceans price sensitivity
Value-based, cost-based, competition-based strategies
Value modelling with real examples
Bottom-up cost models
Work Breakdown Structures
Financial modelling for pricing
Value Model for Value-Selling
Requirements
No prior pricing experience needed. All frameworks are taught from first principles.
Basic familiarity with AI products, SaaS tools, or digital products is helpful but not required.
Access to a spreadsheet tool (Excel, Google Sheets, etc.) for simple financial modelling exercises.
An interest in understanding how businesses set and optimize prices for AI-driven products.
Description
Welcome to How to Price AI Products: The FundamentalsThank you for joining. Pricing is one of those things that seems straightforward, until you actually have to do it. You've built an AI product that solves a real problem, but when someone asks "what do you charge for it?" the answer isn't so clear.This course will give you a structured framework to answer that question with confidence—using real numbers instead of guesswork.What You'll LearnYou'll explore the relationship between value, cost, and price, and how your market position (Blue, Purple, or Red Ocean) shapes which pricing strategies actually work. Then we'll get practical:Calculate Value using the Jobs-To-Be-Done (JTBD) framework to quantify what your AI is worthEstimate Costs from the bottom up using Work Breakdown Structure methodologyBuild Financial Models that show your pricing options clearlyTurn Your Pricing into Sales using value selling techniques that help customers see the ROIBy the end, you'll have a complete toolkit: a value model template, WBS framework, financial pricing model, and value selling approach you can apply directly to your own product.How to Get the Most ValueThis course is designed to be practical and actionable. Feel free to pause, work through the exercises with your actual product, and revisit sections as needed. The framework works best when you apply it to something real.If you have questions along the way, post in the Q&A—I'm here to help.Beyond the FundamentalsThe fundamentals we cover will handle most pricing situations. But if you encounter trickier scenarios—penetration pricing, product bundles, loss leader strategies—I've created How to Price & Position AI Products: The Masterclass as a follow-up. You'll find it in the course catalog when you're ready to go deeper.Need Personalized Support?If your project would benefit from hands-on guidance—pricing reviews, custom value modeling, cost analysis, or AI product strategy—I also offer consulting services. Reach out anytime at[your contact details].Start with what you learn here. Pick an AI product you're working on, build the value model, map the costs, and run the numbers. See what price comes out.Good luck with your pricing.Arsedian Ivan
Who this course is for
Product Managers building or managing AI features and needing structured pricing frameworks.
Startup Founders & Entrepreneurs looking to price their AI products confidently and competitively.
AI Engineers & Builders who want to understand the business and monetization side of AI.
Business Analysts & Strategists involved in evaluating AI value, market positioning, or competitive pricing.
Marketing & Growth Professionals wanting to align pricing with market demand and customer value.
Anyone looking to learn a practical, real-world approach to pricing AI products using proven models and real examples.
Homepage

https://www.udemy.com/course/how-to-price-ai-products-the-fundamentals/

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