CRM (Customer Relationship Management) by Markan Technologies

What you'll learn
Understand CRM as a business system, not just software, including how it supports sales, marketing, customer support, and management decision-making.
Learn how to set up and structure a CRM for a real business, including pipelines, data fields, workflows, automation, and reporting.
Gain practical, job-ready CRM skills, applicable across major CRM platforms and relevant to roles in sales, operations, marketing, and CRM administration.
Develop the ability to use CRM data effectively, to track performance, forecast revenue, improve customer experience, and optimize processes.
Requirements
No prior CRM experience is required — the course starts from fundamentals and builds up to practical, real-world usage.
Willingness to learn
Description
This course contains the use of artificial intelligence.This course provides a clear and beginner-friendly introduction to Customer Relationship Management (CRM) and how businesses use CRM systems to manage customer interactions across sales, marketing, and customer support. Artificial intelligence has been used as a supporting tool in the creation of some instructional content, while the overall course structure, learning objectives, assessments, and guidance are instructor-designed and reviewed.The course focuses on understanding CRM as a business concept rather than teaching any specific software tool. Learners will explore what CRM is, why it is important, who uses it, and how CRM systems support different business functions. Through structured explanations, practical examples, quizzes, assignments, and practice tests, students are encouraged to apply CRM concepts to real-world business scenarios.This course is designed for beginners, students, early-career professionals, and business owners who want a foundational understanding of CRM without technical complexity. It emphasizes practical thinking, decision-making, and awareness of how CRM data supports customer relationships and business decisions.By the end of the course, learners will be able to explain core CRM concepts, understand how CRM is used across teams, recognize the value of CRM data, and approach CRM systems with clarity and confidence. This course serves as a solid foundation for further learning or practical exposure to CRM platforms in professional environments.
Who this course is for
Sales, marketing, and customer support professionals who want to manage leads, customers, and follow-ups more systematically using CRM.
Business owners, founders, and entrepreneurs looking to set up CRM correctly to scale operations, improve visibility, and reduce dependency on individuals.
Operations managers, team leads, and CRM administrators responsible for process standardization, performance tracking, and CRM implementation or adoption.
Students and early-career professionals who want practical, job-ready knowledge of CRM systems used in modern businesses.
Homepage

https://www.udemy.com/course/crm-customer-relationship-management-d/

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