Fundamentals of Marketing Mix Modeling Learn by Doing

What you'll learn

Understand the Fundamentals of Marketing Mix Modeling
Identify the data required to run an MMM project
Master the different steps of the Marketing Mix Modeling workflow
Apply the MMM workflow in a Real Project and deliver MMM actionable Insights
Develop Analytical Thinking Skills Tailored to Marketing Mix Modeling

Requirements

Basic understanding of marketing principles
Comfort with data analysis

Description

Marketing Mix Modeling (MMM) has become one of the most important tools for measuring marketing effectiveness. But learning it can feel overwhelming—too much theory, too much code, and not enough connection to real business challenges. This course was designed to change that.
In this hands-on program, you'll go beyond the theory and actually practice the full MMM workflow.

You'll learn how to

prepare data, build models, interpret results, and translate numbers into decisions. Along the way, you'll work with a realistic dataset and complete exercises that mirror the messy, imperfect challenges you'll face in the real world.
By the end of the course, you'll understand not just the "science" of MMM, but also the "art"—how to connect models to marketing strategy, business objectives, and media planning. You'll also gain a practical toolkit that you can immediately put to use in your day-to-day job, making measurement less intimidating and far more actionable for your entire team.
This isn't just another course where you watch lectures and move on. It's a practical, learn-by-doing experience that will give you the skills and confidence to start applying MMM in your work. Whether you're a marketer, analyst, or consultant, you'll leave fully prepared and confident.

Who this course is for

Marketing managers and brand strategists seeking to understand how MMM can help them measure and improve ROI across channels.
Media planners and buyers aiming to understand the principles of MMM to allocate budgets more effectively.
Business intelligence professionals interested in applying statistical models to marketing data.
Consultants and agency professionals who support clients with marketing performance analysis.

Homepage

https://www.udemy.com/course/fundamentals-of-mmm

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