Module 9 SEO – Search Engine Optimisation

Understand the 4 Elements that comprise Search Engine Optimisation
Learn what you can do to improve your position on Google and other Search Engines
Learn what comprises of On-Site/Page Optimisation and how you can implement it.
Learn what comprises of Off-Site/Page Optimisation and how you can implement it.
Learn what comprises of Technical Optimisation and how you can implement it.
Learn what comprises of Local Optimisation and how you can implement it.

Requirements

No Marketing Experience Required
Have a passion for Marketing
Got a Business, but need to generate more Enquiries/Leads?

Description

Welcome to Module 9. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series.In this module, we focus on Search Engine Optimisation (SEO) and how to improve your visibility on search engines such as Google. SEO is a key part of digital marketing because it helps your business get found by people who are actively searching for your products or services.We begin by introducing the four key elements of SEO: on-page SEO, off-page SEO, technical SEO, and local SEO. Each of these plays a different role in how search engines understand, rank, and display your website.On-page SEO focuses on the content and structure of your website, including how you use keywords, headings, and page content to make it clear what your website is about. Off-page SEO looks at external factors, such as links from other websites, which help build authority and trust in the eyes of search engines.We then explore technical SEO, which involves the performance and structure of your website behind the scenes. This includes elements such as site speed, mobile responsiveness, and how easily search engines can crawl and index your pages. Alongside this, we cover local SEO, which is particularly important for businesses that serve specific geographic areas and want to be found by local customers.As part of this module, we also take a closer look at your website as a whole and identify common technical issues that may affect your performance in search results. You will learn how to spot these issues and understand what actions can be taken to improve them.The aim of this module is to give you a clear understanding of how SEO works and what practical steps you can take within each of these four areas to improve your website's position on search engines.By the end of this module, you will have a structured approach to SEO and a clearer understanding of how to optimise your website so that it can be more easily found by your target audience.
Those wanting to Start a Career in Digital Marketing,Do you want to get enquiries/leads for your own business?,Those wanting to Advance their Career in Digital Marketing

Homepage

https://www.udemy.com/course/module-9-kaz-laljee-digital-marketing/

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