Content Creation with ChatGPT From Prompt to Publish

What you'll learn

Write clear, context-rich prompts that produce on-brand marketing drafts (not generic filler).
Generate and refine first drafts for blogs, emails, landing pages, and social posts using ChatGPT.
Repurpose long-form content into platform-specific assets with the right tone, length, and format.
Apply SEO-support prompts to create titles, meta

Description

s, FAQs, and structured outlines.
Implement a human-in-the-loop editing process for accuracy, voice, and originality.
Build an AI content workflow for teams, including QA checkpoints and safe-use guidelines.
Identify ethical, legal, and privacy risks in AI content and apply practical safeguards.

Requirements

There are no prerequisites for this course

Description

Staring at a blank page is expensive—especially when you're expected to ship blogs, emails, social posts, and landing pages on tight deadlines.
Consider what many marketing teams are facing right now
• More than half of marketers report feeling pressure to produce more content with the same (or smaller) teams
• Audiences expect personalization—yet most teams don't have the bandwidth to create endless variations
• AI can speed things up, but "publish what it generates" can lead to generic copy, factual mistakes, and brand damage
So how do you actually use ChatGPT to create marketing content faster—without sacrificing quality, accuracy, or your brand voice?
That's exactly what this course, Content Creation with ChatGPT, is designed to help you do.

You'll learn how to

use ChatGPT as a practical content partner across your workflow—from ideation to first draft to repurposing—while keeping humans firmly in control.
In this course, you'll learn how to
• Understand how ChatGPT works (and why it can sound confident but be wrong)
• Generate high-quality first drafts for blogs, product pages, emails, and social content
• Repurpose one core idea into multiple platform-ready assets (LinkedIn, X, newsletters, scripts)
• Improve discoverability with SEO support (titles, meta

Description

s, FAQs, and content structure)
• Use prompt engineering techniques to get clearer, more on-brand outputs
• Build team workflows with QA, review steps, and practical AI usage policies
• Avoid common ethical, legal, privacy, and copyright pitfalls
• Apply real-world lessons from a case study on OkCupid's ChatGPT-assisted content
By the end, you'll know when ChatGPT is the right tool, how to prompt it like a creative brief, how to edit it like a pro, and how to integrate it into a modern content workflow responsibly.
If you want to stop treating ChatGPT like a novelty and start using it to produce better marketing content—faster—this course is for you.

Who this course is for

Content marketers and content strategists
Copywriters and brand writers
Social media managers and community teams
Email marketers and lifecycle/CRM marketers
SEO specialists and content editors
Marketing managers building repeatable content workflows
Agency teams producing content at scale for clients
Founders/solo marketers who need to create more content with limited time
Communications and PR professionals creating public-facing copy
Beginners to ChatGPT who want a practical, marketing-focused approach

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