Digital Retail Marketing Omnichannel, Data & Conversion

What you'll learn

Map and optimize the digital retail customer journey across key touchpoints.
Build personalization using segmentation, first/zero-party data, and ethical practices.
Design omnichannel campaigns that align messaging, data, and fulfillment across channels.
Track and improve performance using CVR, AOV, CAC, CLV, and funnel analytics.
Run A/B tests to optimize UX, site speed, search, product pages, and checkout.
Evaluate AR, VR, AI, and conversational commerce to improve retail experiences.

Requirements

There are no prerequisites for this course

Description

When was the last time you bought something without first checking your phone? Today's shoppers move across Instagram, Google, marketplaces, email, apps, and stores—often using 5–11+ touchpoints before they buy. And that shift has real business impact: global e-commerce is now measured in the trillions, average cart abandonment hovers near 70%, and a single bad experience can drive customers away for good.
That means "being online" isn't enough. To win in modern retail, you need digital retail marketing that's personalized, data-driven, and seamlessly connected across channels.
That's exactly what this course is designed to teach.
In this course, you'll learn how to
• Understand the digital retail landscape and apply classic frameworks (like the 4Ps) in a digital-first world
• Map the modern customer journey (awareness → consideration → purchase → post-purchase) and identify the moments that drive conversion
• Build personalization that feels helpful—not creepy—using segmentation, first-party/zero-party data, and responsible tactics
• Design omnichannel experiences that stay consistent across web, mobile, email, social, marketplaces, and in-store
• Increase retention with loyalty programs, engagement strategies, community building, and win-back campaigns
• Use core retail metrics (CVR, AOV, CAC, CLV, abandonment rate) to guide decisions and improve performance
• Run A/B tests and optimization programs to improve site UX, mobile checkout, speed, search, and trust signals
• Evaluate and leverage emerging retail technologies like AR, VR, AI, and conversational commerce
• Learn from real-world case studies, including Sephora's AR-powered Virtual Artist and how it drove adoption and sales lift
By the end of this course, you'll be able to plan and execute a modern digital retail marketing strategy—one that meets customers where they shop, uses data to continuously improve, and builds long-term loyalty (not just short-term clicks).
Whether you work for a global retail brand, manage an e-commerce store, or support retail clients as a marketer, this course will give you practical frameworks, examples, and next-step actions you can apply immediately.

Who this course is for

Digital marketers working with retail or e-commerce brands
E-commerce managers and online store owners (Shopify, WooCommerce, etc.)
Retail brand managers and growth/CRM professionals
Performance marketers (paid social, search, marketplace ads)
UX/CRO specialists optimizing product pages and checkout flows
Small business owners selling products online and/or in-store
Marketing students or career switchers entering retail/e-commerce
Retail leaders transitioning to digital-first and omnichannel strategy

DDownload
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Rapidgator
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FreeDL
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