Clay Masterclass Build B2B Lead Lists That Convert

Build highly segmented, high-intent B2B lead lists in Clay
Find verified emails using waterfall email enrichment
Qualify and score leads against your ICP at scale with AI
Personalize outreach at scale using Claygent web research
Connect non-native tools to Clay with HTTP APIs and webhooks
Rebuild and launch a real client campaign end to end

Requirements

You should already be doing cold outreach, manual or automated. This is not a beginner intro to cold email
A Clay account, plus budget for a cold outbound tech stack (Clay alone runs a few hundred dollars a month)
Basic familiarity with lead lists and cold email. No coding needed, the HTTP API and webhook steps are shown for you

Description

Most people running cold outreach are stuck with generic lead lists. They pull a list from one tool, blast the same message to everyone, and wonder why nobody replies. The leads are not segmented, the personalization is shallow, and the whole process eats hours and budget without booking calls. Sound familiar? It is the default state of most cold email, and it is exactly what keeps reply rates low.
This masterclass shows you how to use Clay, the tool serious outbound teams rely on for lead list building, to fix all of that. Across three structured phases you will go from the fundamentals of Clay tables, formulas and enrichments to advanced workflows that source, qualify, enrich and personalize leads at scale. You learn the actual use cases, not the surface-level theory most tutorials stop at.
You will build highly segmented, high-intent lead lists, find verified emails with waterfall enrichment, qualify leads against your ICP using AI, and personalize outreach at scale with Claygent, Clay's AI web research agent. You will connect non-native tools to Clay using HTTP API calls and webhooks, score leads, and learn the exact ways the instructor saves Clay credits to keep costs down. You will also learn to set up Clay tables properly, from formulas and qualification logic to lead scoring, so your lists stay clean and ready to send. Two full assignments walk you through building real lead lists for a specific service, goal and ICP from start to finish.
This course is built for agency owners, freelancers and cold emailers who are already running outreach and want to level up their targeting and personalization. It assumes you have done outreach before and are ready to invest in a proper outbound tech stack. It is not a beginner introduction to cold email. It is a deep, practical Clay training for people who want results.
By the end you will be able to build lead lists that are genuinely worth sending to, and you will watch a real client campaign get rebuilt from scratch and launched on Smartlead. If you are serious about outbound and want to master Clay end to end, enroll now and start building your first high-intent list today.

Who this course is for

Agency owners and freelancers building lead lists for cold outbound
Cold emailers who want higher-intent, better-personalized lists
Anyone already running outreach who wants to master Clay end to end

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