English For Digital Marketing

To apply foundational marketing strategies to digital marketing.
To use effectively use key English vocabulary in digital marketing.
To create posts in English for social media and website content that attract an audience
To use AI as a tool for content marketing in English.
To write email campaigns in English

Requirements

No marketing experience needed. If you want to be more confident in using English for social media content, websites and blogs, this course will help! English is not your first language but you can manage at an intermediate level.

Description

You know what you want to say. The words just don't come out the way they should.
Maybe you're writing a social media post and it sounds flat. Maybe you're building a landing page and you're not sure your headline is strong enough. Maybe you work in a marketing team, and your English-speaking colleagues always seem to write better copy than you — even when your ideas are just as good.
This course is for you.
English for Digital Marketing is a practical, skills-first course that teaches you how to write clearly and persuasively in English across the four most important areas of digital marketing. You don't just learn the vocabulary. You learn how to use it. Every lesson combines marketing knowledge with language practice, so you can apply what you learn immediately — whether you're writing a post today or planning a campaign next week.
By the end of this course, you will be able to
- Use 25+ essential digital marketing terms correctly in your writing
- Map the customer journey and understand how each stage shapes your message
- Write compelling social media posts and content that engages your audience
- Apply proven copywriting frameworks — including PAS and the 4U formula
- Use AI as a writing partner to create and refine marketing content faster
- Write professional emails that build relationships and drive action
- Understand email metrics, list building, compliance, and campaign types
- Write high-converting headlines, value propositions, and calls to action
- Create SEO-friendly web copy that ranks and reads naturally
- Audit and build a landing page from scratch

Who this course is for

Undergraduates whose first language is not English and have internship work in digital marketing
Job seekers who use English as a second language and want to work in the digital marketing world.
Business owners who want to grow their business in English speaking countries through digital marketing.
Content Creators whose first language is not English and wish to grow their personal brand.

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