Eddie Shleyner – Transformational Landing Pages 2023

Module 3: "ACHIEVING CLARITY" → (16 Lessons)

[Submodule D] → Audience research:

✐ [D1] A better way:

✐ [D2] Persona (with an "a"):

✐ [D3] Person (sans "a"):

✐ [D4] Persona (an example):

✐ [D5] Person (an example):

✐ [D6] Conducting a personal interview:

[Submodule E] → The "Hero" divider

✐ [E1] The most important divider:

✐ [E2] Primers:

✐ [E3] Headlines:

✐ [E4] Subheadlines:

✐ [E5] Body copy:

✐ [E6] Calls to action:

✐ [E7] Art:

[Submodule F] → Congruence:

✐ [F1] The forgotten conversion principle:

✐ [F2] Order of operations:
Module 4: "INTERMISSION #1" → (1 Lesson)

A short break:
Module 5: "INTENSIFYING DESIRE" → (38 Lessons)

[Submodule G] → About fascinations:

✐ [G1] What's a fascination?

✐ [G2] Where fascinations came from:

✐ [G3] Why fascinations work:

✐ [G4] When fascinations work:

✐ [G5] The clickbait debate:

[Submodule H] → Fascinations – 9 writing rules:

✐ [H1] Guardrails:

✐ [H2] Rule #1:

✐ [H3] Rule #2:

✐ [H4] Rule #3:

✐ [H5] Rule #4:

✐ [H6] Rule #5:

✐ [H7] Rule #6:

✐ [H8] Rule #7:

✐ [H9] Rule #8:

✐ [H10] Rule #9:

[Submodule I] → Fascinations – My 3-step process:

✐ [I1] One, two, three:

✐ [I2] Step 1:

✐ [I3] Step 2:

✐ [I4] Step 3:

[Submodule J] → Fascinations – 18 filters:

✐ [J1] Filter #1:

✐ [J2] Filter #2:

✐ [J3] Filter #3:

✐ [J4] Filter #4:

✐ [J5] Filter #5:

✐ [J6] Filter #6:

✐ [J7] Filter #7:

✐ [J8] Filter #8:

✐ [J9] Filter #9:

✐ [J10] Filter #10:

✐ [J11] Filter #11:

✐ [J12] Filter #12:

✐ [J13] Filter #13:

✐ [J14] Filter #14:

✐ [J15] Filter #15:

✐ [J16] Filter #16:

✐ [J17] Filter #17:

✐ [J18] Filter #18:

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